**CPC 1 Competitive Strength** Described as level and delta of: market share (PIMS) relative market share (PIMS) customer preference (PIMS) (quality) relative price (PIMS)
19 Market Position**CPC 1 Competitive Strength** Described as level and delta of: market share (PIMS) relative market share (PIMS) customer preference (PIMS) (quality) relative price (PIMS)